Well I am back from Costa Rica!!! I can say this. I have seen some places, and done some things in my day, but Costa Rica takes the cake! Next person I here say they want to go to Vegas for a bachelor party, do your research. Costa Rica is legit. Anyway, now on to the fun!

Two weeks ago, there was a great discussion with some retailers I was with around how the Google Trademark policy worked for Google AdWords. After a few minutes, we discussed the eccentricities of the issue, and everyone was then on the same page. It was GREAT we got it all clear.....

Well my friends, it looks like the rules of the game are changing from what we talked about a few weeks back. As of June 15th the rules are changing. Per PPC Hero, a great paid search blog, they say, "if you sell a Name Brand ‘Something’ on an ad’s landing page, you can now use the Name Brand for that ‘Something’ in your ad. The change does NOT allow you to say “Name Brand Sucks” and direct searchers to your page about an Alternative Brand or anything of the sort."

For the full low down on all of the changes and what they will mean for your brand, Check it out here on the Google Adwords Blog.

If you have any questions, please feel free to email.