We recently spoke a lot about paid search, and in doing some recent reading, I found two articles that you should consider. Jupiter Research concluded in a 2007 study that only 21% of companies are completely satisfied with their PPC Firm. WOW! That will make you think twice. Having just gone through the process of looking for a great paid search person, I can tell you that they are hard to come by as well.

Article 1: 5 Things a PPC Firm does not want you to know 

and

Article 2: PPC and Your Good Name

I had a very interesting conversation with quite a few people regarding bidding on Brand Names. As an aggressive search marketer, I believe in bidding on your competitors brand name...If you can get away with it.

Jason

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